See the proof before you pay anything

Setup is $4,990, paid in two halves: $2,495 to start and $2,495 when I hand the site over. Before any of that you get a free who's-looking report and a homepage mock-up, no card needed. Once your site is live it's $149/mo on Base - that's me on call: I keep your site live, make changes whenever you need them, and keep you found on Google. Hosting, your domain, professional email, the AI editor and call tracking are all in that one bill. If you want me running your Google listing as well, that's Plus, $349/mo for one location. No lock-in, and no GST on top.

Not for results, no. Setup pays for the work of building your site and getting you set up on Google, and that work gets done whether the phone rings in week 3 or week 10. That doesn't take away your rights under Australian Consumer Law: if I don't do the job properly, you're covered. What protects you is how it's set up. You see a mock-up of your site for free before you pay anything, so you know what you're getting. And the monthly has no lock-in, so if it's not working for you, you stop paying at the end of the month and keep everything I built.

I could, but you'd get a lot less for it. Getting found is your site and your Google listing working as one: pages for the jobs you want, a listing that points at them, and reviews and directories backing them up. When one person builds the lot and looks after it, nothing falls through the gap between your web guy and your SEO guy. So it's the same Setup either way, and you still get a fresh site built around the jobs you want more of. You keep your listing, every review on it, and your domain.

First and foremost, you've got me on call. I keep your site live and fast, and make changes whenever you need them. Rolled into that same $149/mo: hosting, your own .com.au domain, professional email, and the AI editor so you can change your site from your phone in plain English. Photos you send me go up on your site. You get a tracked phone number on your website and your Google listing, and a monthly report with every enquiry from Google and your website in one place. I keep an eye on your Google listing for edits, number changes and suspensions. And I check how you're going on Google 3 months after launch, then every 6 months. One bill, one bloke.

Plus is for when you're busy and want me running your Google listing for you. On top of everything in Base, I reply to every review (bad ones come to you first as a draft), post your job photos to your Google listing regularly, set up automatic review requests in your job software if it supports it (ServiceM8, Tradify and so on), and keep your services and hours up to date. Your Google check happens every 3 months instead of 6. It's $349/mo for one location, and +$200/mo for each additional location.

Yes - 100%. Your domain, your content, your images, every line of code. If you ever leave, I hand everything over within 48 hours. No questions, no fees, no hostage situations.

You cancel. That's it. You own everything - your domain, your content, your Google Business Profile, every line of code - and if you leave I hand it all over within 48 hours. No exit fees, no notice period, no hostage situations. It stops at the end of the month you've paid for. What stops is the service itself: me on call, the AI editor, the monthly report and the Google checkups. Your domain is registered in your business name from day one. Its renewal, your hosting and your email are bundled into the monthly, so you'd move those to your next provider, and I'll help you get set up. I also swap your tracked number back to your direct number on Google and your website, so no calls go missing. I've heard too many stories of agencies holding domains hostage. That's not how I work.

Most clients start getting enquiries in the first 4 to 8 weeks. Andrew at Frosted Finish was getting 1-2 leads a week within 8 weeks - and his site paid for itself in under 2 months. Results depend on your trade, your area, and how competitive it is, but I'll always be straight with you about what to expect.

Yes - Google Ads can have your phone ringing in the first week, while your site builds up on Google underneath. Ads stop the day you stop paying, so I use them as a short-term boost, not the plan. Ask me and I'll tell you if it's worth it for your trade and area.

Not a thing. I set this up for people who'd rather be on the tools than behind a screen. Need something changed on your site? Just call or text me and it's done within 2 business days. If you'd rather do it yourself, the AI editor lets you change it from your phone in plain English. You don't have to log in to anything or watch a YouTube tutorial. There's a dashboard with your calls, enquiries and Google rankings if you want to check on things, and I text you a quick summary each month either way.

Yes - the AI editor lets you make changes in plain English. Tell it to update your prices, swap a photo, or change your hours and it's done in seconds. If you'd rather not, just tell me and I'll do it for you. Either way, it's included in your monthly plan.

Text or call me. Small changes - updating copy, swapping photos, adding a new service - are included in your monthly plan. If you want a whole new page, that's a flat $595. No mystery invoices.

A cheap freelancer builds you a site and moves on to the next one. But a website on its own doesn't bring in work. What gets you the jobs you want is the whole lot working together - the site, your Google listing, the directories, the call tracking, and someone keeping at it every month. That's why it's one bundle. It gets done properly, by the same person who built it and answers the phone, and you don't have to think about it.

Word of mouth is brilliant - and a website makes it work even harder. When someone recommends you, the first thing their mate does is Google your name. If they can't find you, they often call whoever shows up instead. And if your Google listing has 3 reviews while the bloke down the road has 40, they call him. You never hear about the jobs you lost this way. A website turns every recommendation into a booked job.

Your nephew's a great kid. But does he know how to get you ranking for "emergency plumber in Hornsby"? Will he answer the phone in six months when the contact form breaks? A website that looks nice but doesn't generate leads is a hobby project. This is a business tool.

I keep checking how you're going on Google - 3 months after launch, then every 6 months on Base or every 3 on Plus. The checks are included. Each one gives you a short list of what's worth adding next, with how many people are searching for each thing. You pick what you want: a new page is $595, a blog post is $295. Or nothing at all - your site keeps running either way.