Local SEO for plumbers in Sydney.

Setup is a one-off $4,990. Then it's $149/month for me on call - I keep your site live, make changes whenever you need them, and keep you found on Google. Hosting, your domain, professional email, the AI editor and call tracking are all rolled into that one price. Getting you set up on Google properly (20+ local directories, plus your Google Business Profile, the map listing people tap to call) is part of Setup, not an extra. If you're busy and want me running your Google listing for you too, that's Plus, $349/month for one location (+$200 for each extra). The mock-up is free, so you see your site before you pay anything.

Mostly Setup. In Setup I build your site around the searches for the jobs you want, set up your Google listing and get you on 20+ directories. That's the bulk of it, done before the monthly starts. Base is me on call: I keep your site live and fast, make changes when you need them, and check how you're going on Google 3 months after launch, then every 6, with any searches worth a new page. Plus is for when you're busy and want me running your Google listing too: replying to reviews, posting your job photos and checking every 3 months. It's $349/mo for one location, +$200/mo for each extra.

It's common, so don't panic. What matters is what you get for it. Ask which searches they're going after and how many people make them each month. Ask what they'll actually do in month one, and who owns the site and your Google listing if you leave. Then add it up over a year: their monthly times 12, against my Setup ($4,990) plus 12 months at $149/mo. And if anyone promises page one by a date, be careful. Nobody controls Google, me included.

Not for results, no. Setup pays for the work of building your site and getting you set up on Google, and that work gets done whether the phone rings in week 3 or week 10. That doesn't take away your rights under Australian Consumer Law: if I don't do the job properly, you're covered. What protects you is how it's set up. You see a mock-up of your site for free before you pay anything, so you know what you're getting. And the monthly has no lock-in, so if it's not working for you, you stop paying at the end of the month and keep everything I built.

You cancel. That's it. You own everything - your domain, your content, your Google Business Profile, every line of code - and if you leave I hand it all over within 48 hours. No exit fees, no notice period, no hostage situations. It stops at the end of the month you've paid for. What stops is the service itself: me on call, the AI editor, the monthly report and the Google checkups. Your domain is registered in your business name from day one. Its renewal, your hosting and your email are bundled into the monthly, so you'd move those to your next provider, and I'll help you get set up. I also swap your tracked number back to your direct number on Google and your website, so no calls go missing. I've heard too many stories of agencies holding domains hostage. That's not how I work.

You don't have to pick one. Plenty of plumbers keep hipages going while their own site and Google listing get going, then ease off once the calls come in directly. The difference is what you're left with. On hipages you pay for leads that up to two other tradies can take too, and they stop when you stop paying. With your own site every call is yours, and the site, the listing and the reviews stay yours even if you leave me.

Yes, that's most of what this is. Your site gets pages for hot water replacements and bathroom renos, not "24/7 emergency plumber", and your Google listing shows the hours you actually work. Google has said whether you're open counts for a lot of searches, so with business hours set you're far less likely to be the one getting the 11pm burst pipe call. If you want a bit of after-hours work, say Saturdays, we set it up that way instead.

Good problem to have, and it's why we start with the jobs you want. If you're flat out, I tilt things further toward the bigger jobs, so the calls you do get are worth more rather than just being more of them. You can also pull back by changing your hours on Google, or by telling me to ease off a suburb or a type of job for a while. There's no lock-in, so you can turn it up or down as you go.

In NSW, yes. Fair Trading says your name and licence number must be in all advertising, including online, and your website counts. I put it in the footer of every page so it's covered everywhere at once. It's one less thing for a careful customer to wonder about, too.

Yes, often better. How close you are to the person searching is one of the main things Google uses to decide who shows on the map, so a plumber who sticks to a handful of suburbs has a real shot at the top there. I set your service area on your Google listing to the suburbs you actually cover, and write your site around them. You're not trying to beat every plumber in Sydney, just the ones near you.